The Sport of Three-Day Eventing is among the most expensive of all Olympic sports because of the upkeep of live horses compared to the non-living equipment of other sports. Expenses include boarding, feeding, shoeing, veterinary, transportation, training, tack and equipment costs for each horse. Rider costs include transportation, food, lodging, lessons, equipment, and entry fees. Many international athletes rely on individual and corporate funding to relieve the tremendous financial burden. There are ways to sponsor and receive a tax deduction through the American Horse Trials Foundation www.ahtf3day.org, (a 501 c 3 dedicated to Eventers).
As a potential sponsor you can make a donation and receive a charitable tax deduction. Another reason is in order to market a name (private or business) to an elite audience. This can happen by a name being mentioned at awards ceremonies, over public address systems at events, in competition programs, in newspapers and magazines, on horse trailers, horse blankets and saddle pads, as well as display banners and products at showing events. The media coverage are responding to the growing spectator interest in horse sports. There is now major television coverage of the horse sports held throughout North America and Europe, especially the Olympics, Pan-American, and World Equestrian Games. There are hundreds of regional and national horse-related periodicals in which these magazines and newsletters report all levels of competitions. The inter net has allowed worldwide communication in real time for horse sports with information on competitions, horse products, boarding and breeding facilities, veterinary clinics, equine preparatory schools and universities, etc. Together these many media outlets create the potential for you and/or your business to make a valuable impression on the marketplace.

Sandy Shoes
Galway Downs 2007